In the United States, the terms ‘conservative’ and ‘liberal’ are often employed categorically to distinguish two groups of people based upon ideological differences in several arenas, including politics, economics, and religion. However, the exact differences to which these labels refer remain a matter for debate (Bader, Mencken, & Froese, 2007; Gerring, 1997; Ramachandran, 1994). Are these completely relative terms, with no actual fixed point of reference, largely determined by historical and social influences (Collins (1993))? Or are there distinctive, long-term commitments that separate liberals and conservatives, which underlie the shifting sands of culture and society (Wildman & Garner, 2009; Wolfe, 2009)? Or more shockingly, are we at the “end of ideology” altogether, with no substantial differences between conservatives and liberals, as some have claimed (see Carney, Jost, Gosling, & Potter, 2008; Jost, 2006)? It only takes five minutes of watching the news or a quick scan of any newspaper to observe the perceived (and likely real) differences between self-identified conservatives and liberals. But what lies at the heart of these differences?